The man behind the “You Are Beautiful” billboards

You may find yourself smiling when you see those three simple words on billboards around Western New York. Artist Matthew Hoffman is in Buffalo for the first time, and he was greeted by the “you are beautiful” billboards when he arrived. He visited Winging It! Buffalo Style with Public Arts Curator Aaron Ott to discuss his inspiration for this public art campaign, which started in Chicago and has now made its way all over the world.

Matthew Hoffman will host a free public talk on Friday evening, December 12th, at the gallery, beginning at 7pm.