Seeing Pink in the Elmwood Village

Local shops and boutiques in the Elmwood Village are brushing up their best bras in honor of Breast Cancer Awareness month. Each business creates an elaborately decorated bra which is then showcased during the annual “Shoptober Elmwood Village Bra Crawl” happening this Thursday, October 23rd. Mother daughter duo and owners of Her Story Boutique, Sue and Ciara Morreale, are the brains behind this successful event. Lauren sat down with the ladies to learn more about how Shoptober stems from Sue’s personal experience as a breast cancer survivor. If you would like to show your support, head to the Elmwood Village this Thursday from 5pm to 9pm for the Bra Crawl. For more information visit

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